From invisible to the top of the answer.
How a Texas trades staffing company went from 17% to 44% AI visibility in three months.
THE RESULTS
A stronger presence.
A category-leading outcome.
In three months, AI moved from barely recognizing the business to consistently surfacing it as a trusted staffing partner.
17% → 44%
AI visibility
More than doubled
8% → 22%
Share of voice
Nearly tripled
51 → 62
Sentiment
How well AI describes them
#1
Most-retrieved
Top-cited in the industry
Measured across 37 buyer-intent prompts — turning every improvement into proof, not guesswork.
THE CLIENT
The situation
A Texas-based staffing company in the low-voltage and electrical trades — strong reputation, established relationships, and a track record competitors couldn't match. But when contractors and job-seekers asked AI for the best staffing partner in their market, the company barely came up. Competitors were winning the recommendation — not because they were better, but because AI understood them better.
THE DIAGNOSIS
What we found
Our audit showed a clear pattern: this wasn't a reputation problem. AI spoke well of them where it mentioned them at all. It was an association problem — AI simply didn't connect them to the searches that mattered.
Audience coverage
Invisible to job-seekers
AI recommended them to companies hiring, but not to the technicians looking for work — half their market.
Geographic relevance
Missing in key cities
Strong in their home metro, nearly absent in a major secondary market where they actively operate.
Specialty authority
Unknown for specialties
Seen as general staffing, not connected to the specific trades that drive high-value placements.
THE WORK
What we did
We didn't chase volume. We gave AI clear, credible reasons to recommend them — across every gap the audit surfaced.
Demand creation
Built the missing side of the market
Created the job-seeker content and pages AI had nothing to pull from before.
Market positioning
Claimed the cities and specialties
Dedicated pages that tied them to the markets and trades they'd been invisible for.
Source authority
Earned the citations AI trusts
Strengthened their own site and off-site presence into sources AI retrieves and quotes.
Measurement system
Tracked everything, monthly
37 prompts monitored across platforms, so every move was measured, not guessed.
BEFORE & AFTER
From overlooked to the obvious choice.
A focused AI visibility strategy turned a strong local reputation into measurable market leadership.
Visibility
Share of voice
Sentiment (0–100)
More visible. More trusted. By month three, they led their category in citation retrieval.
THE TAKEAWAY
Being the best isn't enough. AI has to know it.
This company already had the reputation. In three months, we made sure AI reflected it — turning a mid-pack player into the most-recommended, most-cited name in their market.
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